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Lily By Stella McCartney

Lily, the new fragrance by Stella McCartney. This mobile app features a spin-able bottle, image collage, interactive behind the scenes video, and augmented reality functionalities. A promo video is played when the user holds the augmented reality sensor over the campaign image at Selfridges, London.

Agency: Gin Lane Media

Featured on Refinery29.com

Homescreen Featuring Spin-able Bottle

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Behind the Scenes Video

Image Collage

Collage user flow

augmented reality functionality