Helmut Lang Fashion Night Out

This is an iPad photo booth application design for Helmut Lang in store installation on Fashion Night Out New York 2011. The interactive application allows the user to take photos with Helmut Lang styled frames. These photos are featured on the Helmut Lang website, and sent to individual’s personal email address.

Agency: Gin Lane Media

Featured in New York Magazine,  Top 9 things to do on FNO, and Mashable

Lily By Stella McCartney

Lily, the new fragrance by Stella McCartney. This mobile app features a spin-able bottle, image collage, interactive behind the scenes video, and augmented reality functionalities. A promo video is played when the user holds the augmented reality sensor over the campaign image at Selfridges, London.

Agency: Gin Lane Media

Featured on Refinery29.com

Adidas By Stella McCartney iPad

Adidas By Stella McCartney iPad site features the Lookbook and Style Advisor section from the SS 2012 collection. The user experience is much more simplified from the main site to speed up navigation and loading time.

Agency: Gin Lane Media

Adidas By Stella McCartney Mobile

iPhone application featuring the Style Advisor section from the SS 2012 collection. User can scroll through different looks and view product details as well as link to purchase.

Adidas By Stella McCartney

Adidas By Stella McCartney Spring Summer 2012 site features the women’s interactive lookbook of the season. The challenge is to create an experience that is fresh, current, and easy to navigate. Please view live site here.

Agency: Gin Lane Media. In Collaborations with Pelle Martin

New Work – ABC News iPhone App Redesign

The goal for this project is to improve both app functionality and aesthetic. To help user navigate to different content on the app, we incorporated a high level top nav with all news sections and shows. Check out more details!

ABC News iPhone App

In collaboration with the product team, I constructed the wireframes, and implemented visual design treatment to the app. The focus is to improve both app functionality and aesthetic. To help user navigate to different content on the app, we incorporated a high level top nav with all news sections and shows. Users can also save, edit and share any article. The overall look and feel is consistent with the ABC News iPad app.

What Makes Them Click?

Really great article / review on Neuro Web Design: What Makes Them Click by Susan Weinschenk.

The article summarizes the book focusing on how our conscious and sub conscious brain affect our interactions with websites.